Widely recognised as the leader in music artist development in Australia, Musicoz is now starting to roll out it's exciting new programs. Stay tuned for much more opportunity in these areas from Musicoz!
The 12 Commandments (Principles) of Music Artist Development
- Songs – Without a good bunch of songs that appeal to a market somewhere around the world, you’re act is ultimately just smoke and mirrors! – That statement is a bit dramatic as it is possible to make a comfortable living from being an awesome live act, with songs that may work well in the live environment, but don’t translate to record very well. But it is a good idea to have everything going for you as possible. Also if you want to be more than just a live act. If you want to be a successful recording artist and gain a wider fan base, then you’ll need great songs. (Unfortunately being in denial about just how good your songs are, is far too common)
- Singer – This is usually the first and the main focal point that consumers tune into when listening to music, so it is extremely important to have a voice that can sell the song. This can be a single voice or multiple voices, it can be singers or rappers or combinations of the above.
- Sound – Once you have the song and the singer, the next S you need is the sound, often referred to as the wall of sound. This helps in many ways including: selling the song with mood, texture and extra hooks to add to or compliment the vocals. The sound often adds that extra something that keeps the listener coming back for future listens. It can add depth and more impact to making the melody and lyric more memorable.
- Stage Presence – This is the art of performing and entertaining an audience. It’s how you are perceived by a live audience both during and in between the actual songs. It’s how you make a special connection with the audience members. It’s how they relate to you and your music, your art, your stories, your life, you as an artist.
- Surroundings – This is about surrounding yourself with the right team of dedicated people who can value add to you as an artist. Unfortunately it’s far too common to be effectively held back by a mother who is inexperienced and too overbearing for the industry to deal with. Or a band member who also manages the band who really shouldn’t . This includes, booking agent, manager, record label, publisher, publicist etc , not that you need any of these people , all that we need to say here that is if you do have any of these people on your team , make sure that they are not just dead weight, that that are adding value to you as an artist. It is a good rule of thumb to surround yourself with people that are ”better than you”. This should not always be taken literally, it mostly means people that are more experienced than you in certain areas. Ie. publicity
- Identifting your market – Do you already know who your market is? If so that’s great! If not, do some research into who currently likes your act (age, sex, socially, types of people) Or do some research into the types of people who are fans of similar artists style wise that you are.
- Identify your weaknesses and improve on them for your market - This means that you need to take a long hard look at what your strengths are, and then do the same with your weaknesses. It’s no good having some of the puzzle put together while getting frustrated with the fact that you can’t progress any further as an act, due to the fact that you have your head in the sand and in denial about what are your weaknesses, and then how are you going to turn them into strengths.
- Making money from your business – Whether your goal is to be signed to a major label , or develop an entirely independent career for yourself, you need to understand that if you can’t at least make a living, then you can’t sustain your career for too long. Each way of doing it has it’s own advantages and disadvantages. The major label model can potentially help you become more famous or well known , due to their existing channels of promotion and distribution. All of this costs a lot of money so much more music needs to be sold for you to be making a comfortable living. The Indie model suffers from a general lack of promotion and distribution, but as is costs a lot less to run, much less music needs to be sold in order to make a living. It’s a good goal to get to the point where you and each band member is earning $50,000/year. Not an amazing amount, but if you can establish this milestone, then use this as a basis to move forward from. (The 50k will also help pay the bills)
- Sincerity – Whatever style of music you are creating, what ever sound you are delivering, however you are entertaining your audience, It has to be real! Most people can spot insincerity a mile off and wont support you for too long if this happens.
- Work Ethic – Be willing to do something positive toward your goals each day, don’t just talk about it (there are far too many like that in this industry already) do something about it. If you do what you say you will do , then you will also gain a solid reputation within the industry.
- People skills – Always treat people with respect, no matter where they are from . Especially your fans (or future fans)
Always be courteous to everyone, there are too many upstart/up themselves people in this industry already.
- Building a fan base that lasts - 100 dedicated fans are worth far more than 10,000 myspace friends. 95% of the dedicated fans will buy your music and buy tickets to your concerts, but less than 1% of your myspace friends will do the same. Give your dedicated fans maximum respect and special money can’t buy opportunities. Communicate with them in a regular and sincere way. Make them feel like they are on the journey with you. Each dedicated fan will then talk about you (passionately) to their friends (real)