Musicoz Success Story: Sender
Musicoz Artist of the Year 2001
Signed to Sony/BMG
Hailing from Bendigo, Central Victoria, four young guys haven been making insanely good rock music over the last eight years and are building momentum on the local live scene.
Described as being somewhere between Muse, Silverchair and Incubus, Sender’s tight and intense brand of rock flaunts this dynamic quartet’s flair for writing accessible, emotive songs despite being just out of their teens.
High school mates with rock’n’roll in the soul, the band in its various incarnations worked their way through dozens of gigs and band competitions before winning the final of the 1999 Rock Eisteddford.
But it wasn’t until they won the Artist of the Year at the 2001 National Musicoz Awards that things really started to move forward for the boys. Musicoz developed Sender in the studio as well as other areas such as image. On the strength of this newly developed package, Sender were signed to a worldwide major record deal with Sony Music (Now Sony/BMG) in 2003. The band soon ventured into Birdland studios in Melbourne to record some of the tunes from their now vast catalogue with producer Lindsay Gravina (the Living End, Magic Dirt). The songs, mixed by Rick Will (Incubus, Ben Harper) and Roger Summers (Alanis Morisette, Rage Against the Machine, K.D Lang), resulted in their superb 5-track debut EP.
Released in 2004 their self-titled EP reached number 19 in the National ARIA charts. With the video for the song You’re On Fire receiving high rotation on all national music video programs across Australia. The impressive video clip for You’re On Fire was produced by Relativity Films and was part of the prize package that Sender won when they became the 2001 Musicoz Awards Artist of the Year.
Frontman of Sender, BohdanDower, also joined a newly formed Aussie supergroup, called The Jack which contributed white hot covers of ACDC hits for the australian movie, Thunderstruck. Members in the supergroup included: Phil Jameson from Grinspoon, Janet English from Spiderbait, Davey Lane from You Am I, Kemstar from 1200 Techniques, Travis Demsey, ex-Living End and Bodhan Dower from Sender.
Sender have also toured Australia with international acts like Hooberstank as well as Aussie faves Killing Heidi and the Screaming Jets.
Musicoz invited Sender back to perform at the 2004 Musicoz Awards where they blitzed the 3000 strong live audience with a massive version of "You’re on Fire" .The Musicoz Awards were also broadcast across Australia on the National WIN, NBN and Imparja Television networks.
Sender are now in the middle of recording their much anticipated upcoming album.
Sender have come along way and this has been due mainly to the fact that they entered the National Musicoz Awards. "Musicoz is a great organization, it really helped us to get to where we are now. I can thoroughly recommend to anyone considering entering the Musicoz Awards, do it you won’t look back!," said Bohdan Dower from Sender.
Photos by Access All Areas Photography.